Have an in-depth grasp of marketing & sales concepts in English Confidently communicate in English in real-life business situations related to the marketing & sales field (e.g., meetings, pitching ideas, discussing proposals, etc.) Appropriately use jargon, idioms, and terminology specific to marketing & sales Lead smooth, seamless business conversations using flawless grammar and accurate pronunciation. Program Pillars Marketing & sales communication Persuasion & negotiation techniques How to deal with different types of customers/clients Branding & advertising across different cultures Understanding the consumer behavior and the purchase decision-making process Presenting ideas (the power of body language+ the power of word choice) Understanding marketing concepts (e.g., the marketing mix, product life cycle, SWOT analysis, etc.)
Language skills Vocab: Collocations, idioms, and expressions specific to marketing & sales Structure: Grammar & structure practice and tailored feedback (e.g., correct usage of tenses, complex and compound word order, passive voice, etc.) Pronunciation: English consonant & vowel sounds, eliminating MTI, Intonation, syllable & sentence stress Fluency: overcoming fluency barriers such as repetition, pauses, slow rate of speech, etc.