English for Marketing

00013
£ 2 349.00
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Product Details

By the end of this program, you will be able to:

Have an in-depth grasp of marketing & sales concepts in English
Confidently communicate in English in real-life business situations related to the marketing & sales field (e.g., meetings, pitching ideas, discussing proposals, etc.)
Appropriately use jargon, idioms, and terminology specific to marketing & sales
Lead smooth, seamless business conversations using flawless grammar and accurate pronunciation.
Program Pillars
Marketing & sales communication
Persuasion & negotiation techniques
How to deal with different types of customers/clients
Branding & advertising across different cultures
Understanding the consumer behavior and the purchase decision-making process
Presenting ideas (the power of body language+ the power of word choice)
Understanding marketing concepts (e.g., the marketing mix, product life cycle, SWOT analysis, etc.)

Language skills
Vocab: Collocations, idioms, and expressions specific to marketing & sales
Structure: Grammar & structure practice and tailored feedback (e.g., correct usage of tenses, complex and compound word order, passive voice, etc.)
Pronunciation: English consonant & vowel sounds, eliminating MTI, Intonation, syllable & sentence stress
Fluency: overcoming fluency barriers such as repetition, pauses, slow rate of speech, etc.

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