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SPECIALIZED ENGLISH
Speak your Career Language
(72 Hours)
Whether you are planning on a career move, trying to land your dream job and stand out among applicants, or just wishing to perfect your skills in a business context, this program is for you: Not only does it help you improve your business communication skills, but also provides you with an in-depth understanding of the concepts and terminology specific to your field of interest.
We offer the following programs:
Specialized English: Service
ENGLISH FOR MARKETING
Speak your Career Language
By the end of this program, you will be able to:
Have an in-depth grasp of marketing & sales concepts in English
Confidently communicate in English in real-life business situations related to the marketing & sales field (e.g., meetings, pitching ideas, discussing proposals, etc.)
Appropriately use jargon, idioms, and terminology specific to marketing & sales
Lead smooth, seamless business conversations using flawless grammar and accurate pronunciation.
Program Pillars
Marketing & sales communication
Persuasion & negotiation techniques
How to deal with different types of customers/clients
Branding & advertising across different cultures
Understanding the consumer behavior and the purchase decision-making process
Presenting ideas (the power of body language+ the power of word choice)
Understanding marketing concepts (e.g., the marketing mix, product life cycle, SWOT analysis, etc.)
Language skills
Vocab: Collocations, idioms, and expressions specific to marketing & sales
Structure: Grammar & structure practice and tailored feedback (e.g., correct usage of tenses, complex and compound word order, passive voice, etc.)
Pronunciation: English consonant & vowel sounds, eliminating MTI, Intonation, syllable & sentence stress
Fluency: overcoming fluency barriers such as repetition, pauses, slow rate of speech, etc.
Specialized English: Programs
ENGLISH FOR FINANCE & BANKING
Speak your Career Language
By the end of this program, you will be able to:
Confidently speak about finance & banking topics (e.g., acquisitions & mergers; capital management; budgeting; loans and credits)
Lead a smooth, seamless business conversation using correct syntax and sentence structure
Appropriately use finance & banking terminology, jargon, and idioms
Work on your individual areas of improvement in pronunciation with a special focus on finance & banking expressions
Program Pillars
Banking & finance communication
Speaking about bank types and banking services
Discussing economy and finance
Understanding and acquiring finance-specific jargon and expressions
How to present banking & finance products/services and cater to customers’ needs
Language skills
Vocab: Collocations, idioms, and expressions specific to banking & finance
Structure: Grammar & structure practice and tailored feedback (e.g., correct usage of tenses, complex and compound word order, passive voice, etc.)
Pronunciation: English consonant & vowel sounds, eliminating MTI, Intonation, syllable & sentence stress
Fluency: overcoming fluency barriers such as repetition, pauses, slow rate of speech, etc.
Specialized English: Programs
ENGLISH FOR IT
Speak your Career Language
By the end of this program, you will be able to:
Confidently speak about IT-related topics (software, hardware, programming, etc.)
Communicate in English in real-life business situations related to Information Technology such as IT careers, mobile computing, enterprise social media, E-commerce, etc.)
Appropriately use jargon, idioms, and terminology specific to IT
Lead smooth, seamless business conversations using flawless grammar and accurate pronunciation.
Program Pillars:
IT communication
Describing software requirements & programming steps
Discussing E-commerce and social media trends
Proposing IT solutions
Understanding IT-related concepts (e.g., database, networking concepts, systems administration, etc.) and leading relevant conversations in business contexts like meetings, presentations, and telephoning clients
Language Skills
Vocab: Collocations, idioms, and expressions specific to IT
Structure: Grammar & structure contextual practice and tailored feedback (e.g., correct usage of tenses, complex and compound word order, passive voice, etc.)
Pronunciation: English consonant & vowel sounds, eliminating MTI, Intonation, syllable & sentence stress
Fluency: overcoming fluency barriers such as repetition, pauses, slow rate of speech, etc.
Specialized English: Programs
ENGLISH FOR HR
Speak your Career Language
By the end of this program, you will be able to:
Have a strong grasp of the core HR concepts (e.g., recruitment, interviewing, coaching, planning strategies, training& development plans, etc.)
Smoothly communicate in English in business real-life situations related to HR such as discussing resourcing strategies in meetings; interviewing job applicants; presenting development plans; conducting performance appraisals
Appropriately use jargon, idioms, and terminology specific to HR
Lead smooth, seamless business conversations using flawless grammar and accurate pronunciation.
Program Pillars:
Human resources communication
Strategic approaches to HR
Investigating complaints
Employee talent management
Managing conflict at workplace
Discussing action plans
Approaches to employee development
Language skills
Vocab: Collocations, idioms, and expressions specific to marketing & sales
Structure: Grammar & structure practice and tailored feedback (e.g., correct usage of tenses, complex and compound word order, passive voice, etc.)
Pronunciation: English consonant & vowel sounds, eliminating MTI, Intonation, syllable & sentence stress
Fluency: overcoming fluency barriers such as repetition, pauses, slow rate of speech, etc.
Specialized English: Programs
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