SPECIALIZED ENGLISH

Speak your Career Language
(72 Hours)

Whether you are planning on a career move, trying to land your dream job and stand out among applicants, or just wishing to perfect your skills in a business context, this program is for you: Not only does it help you improve your business communication skills, but also provides you with an in-depth understanding of the concepts and terminology specific to your field of interest.

We offer the following programs:

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Chalkboard with Different Languages
 

ENGLISH FOR MARKETING

Speak your Career Language

By the end of this program, you will be able to:

  • Have an in-depth grasp of marketing & sales concepts in English 

  • Confidently communicate in English in real-life business situations related to the marketing & sales field (e.g., meetings, pitching ideas, discussing proposals, etc.)

  • Appropriately use jargon, idioms, and terminology specific to marketing & sales

  • Lead smooth, seamless business conversations using flawless grammar and accurate pronunciation.


Program Pillars

  • Marketing & sales communication

  • Persuasion & negotiation techniques

  • How to deal with different types of customers/clients

  • Branding & advertising across different cultures

  • Understanding the consumer behavior and the purchase decision-making process

  • Presenting ideas (the power of body language+ the power of word choice)

  • Understanding marketing concepts (e.g., the marketing mix, product life cycle, SWOT analysis, etc.)


Language skills

  • Vocab: Collocations, idioms, and expressions specific to marketing & sales

  • Structure: Grammar & structure practice and tailored feedback (e.g., correct usage of tenses, complex and compound word order, passive voice, etc.)

  • Pronunciation: English consonant & vowel sounds, eliminating MTI, Intonation, syllable & sentence stress

  • Fluency: overcoming fluency barriers such as repetition, pauses, slow rate of speech, etc.

 

ENGLISH FOR FINANCE & BANKING

Speak your Career Language

By the end of this program, you will be able to:

  • Confidently speak about finance & banking topics (e.g., acquisitions & mergers; capital management; budgeting; loans and credits)

  • Lead a smooth, seamless business conversation using correct syntax and sentence structure

  • Appropriately use finance & banking terminology, jargon, and idioms

  • Work on your individual areas of improvement in pronunciation with a special focus on finance & banking expressions

  • Program Pillars

  • Banking & finance communication

  • Speaking about bank types and banking services

  • Discussing economy and finance

  • Understanding and acquiring finance-specific jargon and expressions

  • How to present banking & finance products/services and cater to customers’ needs


Language skills

  • Vocab: Collocations, idioms, and expressions specific to banking & finance

  • Structure: Grammar & structure practice and tailored feedback (e.g., correct usage of tenses, complex and compound word order, passive voice, etc.)

  • Pronunciation: English consonant & vowel sounds, eliminating MTI, Intonation, syllable & sentence stress

  • Fluency: overcoming fluency barriers such as repetition, pauses, slow rate of speech, etc.

 

ENGLISH FOR IT

Speak your Career Language

By the end of this program, you will be able to:

  • Confidently speak about IT-related topics (software, hardware, programming, etc.)

  • Communicate in English in real-life business situations related to Information Technology such as IT careers, mobile computing, enterprise social media, E-commerce, etc.)

  • Appropriately use jargon, idioms, and terminology specific to IT

  • Lead smooth, seamless business conversations using flawless grammar and accurate pronunciation.

  • Program Pillars:

  • IT communication

  • Describing software requirements & programming steps

  • Discussing E-commerce and social media trends

  • Proposing IT solutions

  • Understanding IT-related concepts (e.g., database, networking concepts, systems administration, etc.) and leading relevant conversations in business contexts like meetings, presentations, and telephoning clients


Language Skills

  • Vocab: Collocations, idioms, and expressions specific to IT

  • Structure: Grammar & structure contextual practice and tailored feedback (e.g., correct usage of tenses, complex and compound word order, passive voice, etc.)

  • Pronunciation: English consonant & vowel sounds, eliminating MTI, Intonation, syllable & sentence stress

  • Fluency: overcoming fluency barriers such as repetition, pauses, slow rate of speech, etc.

 

ENGLISH FOR HR

Speak your Career Language

By the end of this program, you will be able to:

  • Have a strong grasp of the core HR concepts (e.g., recruitment, interviewing, coaching, planning strategies, training& development plans, etc.)

  • Smoothly communicate in English in business real-life situations related to HR such as discussing resourcing strategies in meetings; interviewing job applicants; presenting development plans; conducting performance appraisals

  • Appropriately use jargon, idioms, and terminology specific to HR

  • Lead smooth, seamless business conversations using flawless grammar and accurate pronunciation.


Program Pillars:

  • Human resources communication

  • Strategic approaches to HR

  • Investigating complaints

  • Employee talent management

  • Managing conflict at workplace

  • Discussing action plans

  • Approaches to employee development


Language skills

  • Vocab: Collocations, idioms, and expressions specific to marketing & sales

  • Structure: Grammar & structure practice and tailored feedback (e.g., correct usage of tenses, complex and compound word order, passive voice, etc.)

  • Pronunciation: English consonant & vowel sounds, eliminating MTI, Intonation, syllable & sentence stress

  • Fluency: overcoming fluency barriers such as repetition, pauses, slow rate of speech, etc.